
How many times have you done this when trying to write something or argue something that you believe is right? You have a given quandary on a topic, but you tend to lean to a certain angle, so you go out and find supportive evidence to back up that assumption. It’s not strictly the manner which you should be investigating or researching, but I think at certain times we all do it. That means that what is often chosen to be presented in an argument, or an article, or a blog post, is that which has been carefully selected by the writer, and one can assume that it generally supports or backs up the case being presented. There have also been times when, finding contradictory information, you steer ahead anyway, trying to ignore the mounting evidence against your personal bias.
An example of this might be the debate leading up to the Iraq war. There were people who presented a neutral appraisal of the situation by reading and reporting on the actions of the Iraqi government in regards to their cooperation with the IAEA and the subsequent threats by the United States in the United Nations and elsewhere. But most people ended up taking a side, and that meant finding supportive evidence to go along with it. As the intelligence agency for the United States began gathering up more and more intelligence that seemed to indicate that Iraq had a very advanced weapons program of mass destruction, many people chose to believe that it was true, despite whatever contradictory evidence was out there. And in the aftermath, even when the reality continued to contradict the statements made by the government, some people still believed.
Why is that? Well, an interesting study in the U.S. shows that people generally spend more time reading articles that agree with their political views than information that might challenge it. In fact we spend 36% more time in the “echo chambers” than we do in debate:
Study co-author Silvia Knobloch-Westerwick of Ohio State University in Columbus says the study found people generally chose media messages that reinforced their own pre-existing views.
“In general, they don’t want their views to be challenged by seriously considering other viewpoints,” Knobloch-Westerwick says in a statement.
Knobloch-Westerwick and former graduate student Jingbo Meng asked 156 undergraduate students about their views concerning four hot-button topics — gun ownership, abortion, healthcare regulation and the minimum wage — as well as 13 other issues.
In a second study six weeks later, the students were asked their impressions of a new online magazine.
The study, published in the journal Communication Research, found the participants had a 58 percent likelihood of picking an article that supported their viewpoint, vs. a 43 percent likelihood of choosing an article challenging their beliefs.
I had an argument recently with a reader who claimed that media organizations don’t have inherent “bias”, and I actually concurred that it’s generally true that many media organizations don’t have an all-encompassing message that overrides their journalistic obligations. A right-leaning newspaper has as much obligation to cover a Brian Mulroney inquiry as it does a Ruby Dhalla caregiver scandal. But because people tend to seek out information that confirms a worldview, news organizations tend to delineate toward that market. It’s rather a chicken-egg paradox in a way, since one can’t be sure whether an organization is shaped by the views of the viewership, or whether the viewership is drawn toward the editorial.
I think it’s rather human, actually, to seek out views that seem comfortable and harmonious to your own. It isn’t as though people willfully surround themselves with only one type of information, but many people originally sought out various sources for information, and wound up with a “brand” they accepted and liked the best. If that brand happens to present views in a way that seems more agreeable to one’s personal views, it should hardly be surprising. Having said that, I think this presents a basis for argument that there is bias in media organizations, and it’s something that goes hand in hand with the nature of “selling information”.

















