It’s the same poll, but it really depends upon the source you read it from. If you happened to read CTV’s byline, it indicates some hopefulness: “Global consumer confidence stabilizing: poll.” Unfortunately, if you read CBC, you might not be quite so chipper: “Global consumers still lack confidence in economy: poll.”
While CTV begins with the summary that global consumer confidence is stabilizing after three straight semesters of decline, CBC goes straight to the bad news, saying that just over two-thirds of the world’s consumers believe that economic prospects are neutral to poor. What is interesting is that two news organizations could present so different an impression of how the poll affects global consumer confidence in the recession, and can leave people with distinctly different thoughts.
CBC reports that “only” 29% of 23,000 individuals in 23 countries believe the economic situation was “very good or somewhat good” [as though that number would be surprising in a recession]. Using the data from April, CBC therefore concludes that “more than two-thirds of 75%” [an odd usage of a fraction of a percentage] of the world’s population [actually, of 23,000 individuals] hold a negative view of the planet’s economic prospects. If that weren’t depressing enough, the CBC wants you to know that things really, really suck:
No warm and fuzzy here
All told, the Ipsos-Reid poll painted a bleak picture of consumer confidence.
The current level of positive sentiment concerning the economy was 14 percentage points less than the 43 per cent polled last April, when many countries were seeing slowing GDP growth. But the recession was still months off.
Yet according to the Ipsos Reid poll itself, the key findings were written as:
- “glimmers of hope” for the global economy
- after three straight semesters of decline, global consumer confidence has stabilized in last two
- 73% have cut household expenses, but not deepened in last two semesters indicating more stabilization
- cuts have been non-essential items
That’s it. That’s the no-spin findings of a poll that somehow got reported by the CBC as “bleak”, not “warm and fuzzy”, and characterized as “consumers still lack confidence in economy”, and “that economic prospects are neutral to poor.”
h/t Joel Johannesen
















